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Nike SP-Rio – Leandro Frazão – Designer Gráfico
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Nike SP-Rio

 

Em sua terceira edição, a maior prova de revezamento das Américas contou com mais de 200 participantes. A saída do Parque do Ibirapuera em São Paulo, passou por todo o litoral durante os 3 dias, e duas paradas “Nike Villages” em Maresias (SP) e Angra dos Reis (RJ), até finalmente chegar a Praia de Ipanema no Rio de Janeiro.

Divididos em duas categorias, a categoria #COISADABOA  – até 25 anos -, os participantes correm 15K diariamente. E na categoria mais pesada, #ULTRADESAFIO, os participantes chegam a percorrer 30K em cada dia de prova, muitas vezes em percursos de praia, trilha e estrada extremamente desgastantes.

 

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Cliente: Nike
Arte e imagens: F/Nazca
Fotos: Dhani Borges
Realização: Nike e Iguana Sports
Design de Arena, Sinalização, Finalização e Adaptação para Evento: Caio César, Beto Bistrichi e Leandro Frazão
Roadbook e Mapas: Rafael Corrêa e Leandro Frazão.